One founder story, 30,681 impressions
Hari Valiyath — CEO, Pixis
The problem
Hari spent eight years building Pixis from scratch to 300 people — but that story lived nowhere. The founder behind one of the few AI companies enterprise marketers trust had no founder presence, so buyers had no one to follow.
The approach
- 1
Mined the real 2017-to-now journey for the honest version: lost deals, rebuilt products, the handful of clients who got it
- 2
Structured it as a story, not a brag — a hook, six plain milestones, and one lesson buyers can use
- 3
Wrote it in Hari's voice with short, human sentences that read nothing like AI output
- 4
Formatted for feed reach: scannable lines, no links in the body, a close that invites reflection instead of a pitch
The result
30,681 impressions in two months — up 187.6% — with 131 reactions, 24 reposts and 68.7% of reach coming straight from the feed. Best part: 73% of readers work in marketing, sales or business development. Exactly who Pixis sells to.
View the live post on LinkedInThe proof
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