Turned an empty company page into a steady source of demos

Helio Labs had under 200 followers and no publishing activity. Investors, candidates and enterprise buyers looking them up found a digital graveyard. The page was actively hurting credibility.

1. 1

   Repositioned the page with a clear climate-tech outcome header and a rebuilt About section framed around their GTM market

2. 2

   Launched an active content calendar tied to hires, client wins, and industry data rather than random updates

3. 3

   Created an internal advocacy kit so employees could amplify every company update in under two minutes

In 6 months, followers grew 860%, monthly impressions reached 38,000, and 11 direct enterprise software demos were booked through the page alone.