A profile that finally matched a FIFA World Cup resume
Jayme Washington — Global CMO & Experiential Director
The problem
Jayme has 22+ years advising global brands and an Experiential Director role for FIFA World Cup 2026. Her profile showed none of it: a gray default banner, a wall-of-text About, and empty Featured, Certifications and Skills sections.
The approach
- 1
Built a banner with a real deadline — "Pressure Test Your Global Event Strategy Before June 11, 2026" — backed by the brands she's worked with
- 2
Rewrote the About to lead with the number that stops a scroll: $776M+ in managed budgets
- 3
Turned Featured into a booking asset for her strategy sessions instead of leaving it empty
- 4
Surfaced her Google and LinkedIn certifications and seeded the skills her buyers search for
The transformation
Before
AfterDrag the handle to compare — scroll inside the frame for the full profile.
The result
Followers grew from 1,874 to 2,348 and the profile now pre-sells the strategy session: a visitor sees the deadline, the brands and the booking link before they ever message her.
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