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Profile Optimization · Automotive

A 'Dollars to Deals' brand dealers get in one scroll

Mike SnellenbergerFractional CMO for Car Dealerships

01

The problem

Mike's headline was already sharp — but everything under it was empty. Default banner, no Featured, no Certifications, no Skills. A dealership owner who clicked through had nothing to act on, so the pitch stopped at the first scroll.

02

The approach

  1. 1

    Designed the "Dollars to Deals" banner so his system has a name and a look dealers remember

  2. 2

    Rewrote the About around the metric dealers actually track: Cost Per Vehicle Sold, with his 20 years and $6M+ in managed ad spend as proof

  3. 3

    Added two Featured links — the system explained, and a direct strategy-call booking

  4. 4

    Built out certifications and skills so the profile ranks for automotive marketing searches

03

The transformation

Mike's profile beforeBefore
Mike's profile afterAfter

Drag the handle to compare — scroll inside the frame for the full profile.

04

The result

Followers grew from 1,874 to 2,415, and the profile now walks a dealer from problem to proof to a booked call without Mike lifting a finger.

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