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Profile Optimization · Marketing Services

From a blank About to Perth's senior-marketing partner

Murfie DholakiaFounder, Ravix Creative

01

The problem

Murfie's headline could have belonged to anyone — "Creating Opportunities and Building the Future | Entrepreneur" — and the About section was completely empty. Seventeen years of marketing leadership, invisible to every visitor.

02

The approach

  1. 1

    Rewrote the headline around one clear promise: senior marketing for Perth businesses, without the full-time hire cost

  2. 2

    Wrote the About from scratch — who she helps, her 17+ years across mining, engineering and B2B, and three productized ways to work with her

  3. 3

    Designed a banner in the Ravix Creative brand so the profile and the business finally look like one thing

  4. 4

    Added Featured with a direct link to her website, plus certifications and skills for search visibility

03

The transformation

Murfie's profile beforeBefore
Murfie's profile afterAfter

Drag the handle to compare — scroll inside the frame for the full profile.

04

The result

A complete, niched profile where there was almost nothing. Followers grew from 1,874 to 2,126, and a Perth business owner landing on her profile now knows exactly what she does and how to start.

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