From a blank About to Perth's senior-marketing partner
Murfie Dholakia — Founder, Ravix Creative
The problem
Murfie's headline could have belonged to anyone — "Creating Opportunities and Building the Future | Entrepreneur" — and the About section was completely empty. Seventeen years of marketing leadership, invisible to every visitor.
The approach
- 1
Rewrote the headline around one clear promise: senior marketing for Perth businesses, without the full-time hire cost
- 2
Wrote the About from scratch — who she helps, her 17+ years across mining, engineering and B2B, and three productized ways to work with her
- 3
Designed a banner in the Ravix Creative brand so the profile and the business finally look like one thing
- 4
Added Featured with a direct link to her website, plus certifications and skills for search visibility
The transformation
Before
AfterDrag the handle to compare — scroll inside the frame for the full profile.
The result
A complete, niched profile where there was almost nothing. Followers grew from 1,874 to 2,126, and a Perth business owner landing on her profile now knows exactly what she does and how to start.
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