From 383 connections to the go-to voice for Saudi manufacturing
Tom Foley — Founder, CrossBridge Partners
The problem
Tom helps manufacturers set up facilities in Saudi Arabia — a specific, high-trust niche. His profile said "Creating Opportunities and Building the Future | Entrepreneur". One vague line in the About, 383 connections, and nothing in Featured, Certifications or Skills. Nobody could tell what he actually did.
The approach
- 1
Rewrote the headline around the exact buyer and outcome: helping mid-sized manufacturers enter Saudi Arabia with purpose-built facilities
- 2
Designed a banner that does the credibility work up front — DHL, DB Schenker, Nestlé and PepsiCo logos next to one clear promise
- 3
Rebuilt the About around his real edge: zone selection, developer connections, and a $10M+ track record in structured finance
- 4
Turned Featured into a booking asset aimed at companies already exporting to Saudi
- 5
Added supply-chain certifications and skills so the profile shows up for the terms his buyers search
The transformation
Before
AfterDrag the handle to compare — scroll inside the frame for the full profile.
The result
The profile now reads like the specialist he is. 11,589 followers, a Featured section that books 30-minute calls, and a banner that answers "why trust this person" before Tom says a word.
Want a result like Tom's?
A direct conversation, no commitment.
Book a free strategy call